Steward

For people who run several businesses

Agents do the work.
You make the calls.

Steward gives your small businesses AI agents: assistants that do the work, not just answer questions. They reply to customers, follow up with leads, update the website and post the news. When something needs your yes, a card with a question and buttons comes to your phone.

Works on iPhone and the web. We're letting people in a few at a time.

The Steward web app, in the chat for a business called Pawpost. Jonah asks how last week's Instagram ads did; Steward answers with the spend and signups and says it put up a card to spend more. Maya's own agent reports it opened a pull request, and Maya replies to ship it once the review is clear.
The Steward iPhone app, in the chat for Tidewater Rentals. Maya asks what needs her this week; Steward lists three things, then posts a card: Offer early check-in at 1pm to the two Saturday guests? Steward recommends it, with Approve, Change it and Decline buttons.

How it works

Set it up once. Then answer cards.

  1. Add your businesses

    Each one gets its own chat, a monthly spending limit, and a short rulebook: what it sells, to whom, and what it must never do.

  2. Agents work on a schedule

    Every few hours, an agent looks at each business and does the next useful thing. It replies to a customer, writes the follow-up, updates a page, ticks off the to-do list.

  3. You get a card when it matters

    A question, what Steward recommends, and buttons. Tap one, even from your lock screen. Everything else just happens, and is written down.

The card

Agents do the busywork. You decide what needs a person.

Agents handle

  • Drafting replies and follow-ups
  • Plans and to-do lists
  • Website changes, checked before they go live
  • Pages, posts and the numbers
  • A short brief every morning

You get a card before

  • Writing to a real person
  • Spending or moving money
  • Going public for the first time
  • What can't be undone Always
  • A stranger's request Always

The ones marked Always ask every time. The others can earn more freedom, as you'll see below.

The Decisions tab in the Steward iPhone app: cards waiting for you, grouped by business. Each shows the question, what Steward recommends and why, and buttons such as Build it, Kill it and Extend 7 days.

On your phone

Every business, in your pocket.

The iPhone app holds what you need on the go: your chats, your cards, and how each business is doing.

Trust

Freedom is earned, one kind of task at a time.

Every kind of task, like "send an email" or "post on Instagram", has its own setting for each business. New ones start by asking you.

  1. Shadow

    Practice. It notes what it would have done. Nothing happens.

  2. Suggest

    It sends you a card first. Most new things start here.

  3. Spot check

    It acts, then shows you, with Looks good or Roll back.

  4. Auto

    It just does it, and says so in the chat.

Approve the same kind of task 5 times in a row, and Steward asks to move it up a step.

Decline once, or roll something back, and it moves down a step.

Studios

Keep each partnership separate.

A studio is one group of partners and the businesses they share. Run your own businesses in one, and a venture with a partner in another.

Each studio has its own people, its own agent, its own chats and its own numbers. Nothing crosses over. Switch between them like workspaces, on the web and on your phone.

Bring your own agent

Use the AI you already pay for.

You don't need any of this to start. It's for when you, or whoever helps with your tech, want Steward's agents to run on an AI plan you already pay for, or to plug in an AI agent you already use.

Mac, Linux and Windows

The connector is a small program that hands work to Claude Code on your computer. You install it by pasting one line from Settings. It opens nothing on your computer to the internet.

The connector

Any MCP agent

Claude Code, Codex and others connect with a token from Settings. They follow the same cards and limits as Steward's own agent.

Bring your own model

The command line

Answer cards, read the board and post in chats from a terminal. Every command can print JSON, so scripts and agents can use it too.

steward status
steward decide PAW-D3 "Approve"
Command line

iPhone and the web

Chats, cards, to-do lists and every business's numbers. Answer a card from a notification without opening the app.

Owner guide

Security and ownership

Your businesses stay yours.

  • Take everything with you

    Your whole studio is one database file. Download it, or every record as JSON, whenever you like.

  • Passwords stay out of the database

    The keys that connect Steward to your email, payments and other accounts live in the server's settings. Never in the database, the logs or the backups.

  • Your computer stays closed

    If an agent runs on your computer, it only reaches out to Steward. Nothing on your computer is opened to the internet.

  • Strangers can't give orders

    A customer's email reaches agents as text to read, never as instructions. Work it starts waits for you.

  • Everything is written down

    Every message, task, card and action goes in a log nobody can edit. Most of what an agent does can be undone with one button.

  • Run it yourself

    Prefer your own server? You, or whoever runs your tech, can host Steward yourselves.

Ownership and security, in full

Questions

Common questions

Who is Steward for?

People who run several small businesses and want help with the day-to-day: owner-operators, managers who look after more than one location or brand, and consultants who run things for clients. It suits businesses that already know what they sell and to whom.

Do I need to code?

No. You talk to Steward in plain words, in a chat, and answer cards. If you do code, your own agent can work in your projects on your own computer.

How much of my time does it take?

A few minutes a day: answer the cards that come in, and skim the short morning brief. You decide how often Steward asks.

What will it do without asking me?

Its own paperwork: plans, to-do lists, drafts and reports. Writing to people, spending money and going public start as cards, until you've approved that kind of thing enough times in a row.

What does it connect to?

Today: email, Stripe for payments, Facebook, Instagram, Bluesky and WhatsApp, your website's code on GitHub, and hosting on Railway and Cloudflare. Booking and scheduling tools aren't connected yet. When an agent hits something it can't do, it says so, and you see the list.

What stops it from running up a bill?

Every business has a monthly spending limit for the AI. When it's reached, work on that business stops and Steward tells you. One switch pauses a business completely.

Which AI does it use?

Claude, by default. It can run on an AI account the studio pays for, with a monthly limit for each business, or on a Claude plan you already have. GPT, Gemini and other models work too, and each business can use a different one.

Can I run it all from my phone?

Yes. Chats, cards and each business's numbers are on iPhone, and on the web on any phone. During early access the iPhone app comes through TestFlight, Apple's app for trying new apps. You only need a computer if you want an agent to run on your own machine.

What does it cost?

Prices aren't set yet, and early access is free. The plan is a small monthly base plus a small share of the revenue your businesses record in Steward. If a business earns nothing, you pay only the base. You'll see the price before anything is charged.

Who owns the businesses?

You do, with any partners you name. Each business records who owns what share and who decides what.

Request access

We're opening Steward to a few studios at a time. Tell us a little about what you run, and we'll email you when there's room.

One email when your studio is ready. No newsletter.